Great American Communications which was later going to be renamed Citicasters following its restructuring as they in Dec 1993 had already filed for Chapter 11 bankruptcy decided to put the station and its other siblings KSAZ, WGHP and WDAF on sale to New World Communications for USD 350m in cash and another 10m in share warrants. This was mainly due to the Chairman’s Taft good relations with the network President Leonard Goldenson. WBRC became an exclusive ABC affiliate on Mathe fulltime affiliation with the network was deemed as unusual where ABC below par with CBS and NBC until 70’s and only opted as a secondary affiliate got a primary affiliate in a market that hosted only two commercial stations. Storer who had purchase the news assets in Philadelphia and Delaware had to release Birmingham holdings in compliance with Federal Communications Commission rules on ownership limits. Radio Cincinnati in 1957 became the owner of WBRC stations after paying Storer USD 2.3m for acquisition of its assets. By Oct 1965, Birmingham had a total of three commercial stations namely WABT, WBRC and WBMG which later changed its calls to WIAT. The channel on moved to the present day studio facility maintained atop Red Mountain. However, the radio went down in June 1948 due to consistent financial losses. The original transmitter site was shared with WBRC-FM which singed on air in 1947 with highest transmitter power in the world with 500,000 watts of ERP. The original studio facilities of the station were located on 19 th Street and 2 nd Avenue near downtown Birmingham. It also had a brief affiliation stint with NTA Film Network. WBRC was originally owned by Birmingham Broadcasting Company.Īt the beginning, it produced programming for 3 hours as a primary NBC affiliate however, the station also had secondary affiliations with DuMont Television Network and ABC. The channel is the second oldest broadcaster in Alabama as it signed just one month later than WAFM (now WVTM and broadcasts on Channel 13). WBRC launched on Jas WBRC-TV after getting the maiden licensing from FCC for Birmingham.
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